In December 2022, we set up a mobile pop-up store built from natural and recycled materials, which serves as a retail space for young fashion entrepreneurs dedicated to sustainable fashion for vintage, upcycling designers and second-hand stores. The first popup operated for around one month at Azrieli Ayalon mall, and in view of its success, the concept was expanded to other malls. We also invited shoppers to leave items at a clothing donation station which was placed at the site, whose content was delivered to Pitchon Lev families. Following the venture’s success, we were delighted to take part in Kornit Fashion Week Tel Aviv 2023 FAC, which highlighted sustainability and community giving – values which are cornerstones of Azrieli Group. Throughout the show, female and male models from diverse populations walked the catwalk wearing upcycled designer clothing. All of the clothes modelled in the show were put up for sale at a special stand set up at Azrieli Tel Aviv mall during Fashion Week, and all of the revenues from the sales were transferred to Imahot Fund in collaboration with the Tel Aviv Foundation, which funds extracurricular activities and assessments for children of single mothers in south Tel Aviv.
The U.N Sustainable Development Goals (SDGs) were established as a global agenda, such that their achievement by 2030 would lead to the long-term thriving of society and the economy within a stable ecological environment. In accordance with our ESG approach, we have placed an emphasis on the SDGs in our decision-making and ongoing operations. This project relates to the following SDGs:
